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Propaganda & Persuasion
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Propaganda & Persuasion

Eighth Edition


August 2024 | 480 pages | SAGE Publications, Inc
Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda along with an introduction to the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in the field of propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O'Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present day issues such as the impact of social media to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.  

 
Preface
 
Acknowledgments
 
Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion?
Propaganda Defined

 
Jowett and O’Donnell’s Definition of Propaganda

 
Forms of Propaganda

 
Subpropaganda/Facilitative Communication

 
 
Chapter 2: A Model of Propaganda
Communication Defined

 
Propaganda and Information

 
Propaganda and Persuasion

 
Persuasion Defined

 
Persuasion Is Transactional

 
Responses to Persuasion

 
Beliefs

 
Values

 
Attitudes

 
Behavior

 
Group Norms

 
Resonance

 
Persuasion Seeks Voluntary Change

 
Misleading and Manipulating an Audience

 
Rhetorical Background and the Ethics of Persuasion

 
Rhetoric and Propaganda

 
Propaganda as a Form of Communication

 
Concealed Purpose

 
Concealed Identity

 
Control of Information Flow

 
The Management of Public Opinion

 
The Manipulation of Behavior

 
The Demagogue/Propagandist

 
Overview of the Book

 
 
Chapter 3: Propaganda Through the Ages
Ancient Greece and Alexander the Great

 
Alexander the Great

 
Imperial Rome

 
Propaganda and Religion

 
The Rise of Christianity

 
The Crusades

 
The Reformation and Counter-Reformation

 
The Counter-Reformation

 
The Emergence of Propaganda

 
The American Revolution

 
The French Revolution and Napoleon

 
Propaganda in the 19th Century: The American Civil War

 
 
Chapter 4: Propaganda Institutionalized
The New Audience

 
The Emergence of Mass Society

 
The Emergence of the Propaganda Critique

 
The New Media

 
Print Media

 
Movies

 
Oliver Stone’s Untold History of the United States`

 
Hollywood and Washington Nexus

 
Michael Moore and Fahrenheit 9/11

 
Barbenheimer

 
Radio

 
Current International Radio Propaganda

 
U.S. Government International Broadcasting

 
Radio and TV Marti

 
Television

 
The Nature of Television

 
Television as Propaganda

 
The Emergence of Cable News

 
Advertising: The Ubiquitous Propaganda

 
Institutional Propaganda

 
Digital Advertising

 
The Science of Advertising

 
The Role of Advertising in Persuasion Digital Propaganda Threats: Intentional Mischief and Malice

 
 
Chapter 5: Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion

 
Propaganda in World War I

 
The Aftermath of World War I and the Growing Concern About Propaganda

 
The Social Sciences and the Study of Propaganda

 
Research in Propaganda and Persuasion

 
The Study of Attitudes

 
World War II and Research in Communication

 
The Yale Studies

 
Consistency Theories

 
Theory of Exposure Learning

 
Social Judgment Theory

 
Resistance to Persuasion

 
McGuire’s Model of Persuasion

 
Diffusion of Innovations

 
Recent Research on Attitudes

 
Research on Persuasion and Behavior

 
The Influence of the Media

 
Violence and the Media

 
Cultivation Studies

 
Prosocial Behaviors and Television

 
The Agenda-Setting Function of the Media

 
Uses and Gratifications Theory

 
Uses and Dependency Theory

 
The Internet and Digital Innovations

 
Limitations of Effects Research

 
Cultural Studies

 
Collective Memory Studies

 
Summary

 
Generalizations About Propaganda and Persuasion Effects

 
 
Chapter 6: Propaganda and Psychological Warfare
World War I and the Fear of Propaganda

 
British Propaganda

 
German Propaganda

 
American Propaganda

 
Atrocity Propaganda

 
Reaction to World War I Propaganda

 
The Interwar Years, 1920 to 1939

 
The Emergence of Communist Propaganda

 
American Isolationism

 
Huey Pierce Long Jr.

 
Fr. Charles Coughlin, SJ

 
The Institute for Propaganda Analysis

 
Hitler and Nazi Propaganda

 
World War II

 
Post–World War II Conflicts

 
The Korean War, 1950 to 1953

 
The Korean War and the “Brainwashing” Issue

 
The Vietnam War

 
The Gulf of Tonkin Incident

 
“Hearts and Minds”: The Propaganda Campaign

 
The War

 
The Media

 
The 1991 Gulf War: Mobilization of World Public Opinion

 
Using Metaphor and Imagery in the Gulf War

 
The “Nayirah” Incident

 
The Aftermath (2005): The Invasion of Afghanistan and Iraq

 
A Modern World of Propaganda

 
International Sports

 
2020 Summer Olympics

 
Freedom of Speech and New Technologies

 
The Patriot Act

 
WikiLeaks

 
Negative Counterpropaganda

 
 
Chapter 7: How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign

 
The Context in Which the Propaganda Occurs

 
Identification of the Propagandist

 
The Structure of the Propaganda Organization

 
The Target Audience

 
Media Utilization Techniques

 
Special Techniques to Maximize Effect

 
Predispositions of the Audience: Creating Resonance

 
Source Credibility

 
Opinion Leaders

 
Face-to-Face Contact

 
Group Norms

 
Reward and Punishment

 
Monopoly of the Communication Source

 
Visual Symbols of Power

 
Political Visuals

 
Architectural Visuals

 
Language Usage

 
Music as Propaganda

 
Arousal of Emotions

 
Audience Reaction to Various Techniques

 
Counterpropaganda

 
Effects and Evaluation

 
 
Chapter 8: Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Childcare

 
The Context, Ideology, and Purpose of the Propaganda Campaign

 
Identification of the Propagandist and the Structure of the Propaganda Organization

 
The Target Audience

 
Media Utilization Techniques

 
Special Techniques to Maximize Effect

 
Audience Reaction to Various Techniques

 
Effects and Evaluation

 
Case Study 2: Propaganda and Climate Change

 
The Context, Ideology, and Purpose of the Propaganda Campaign

 
Identification of the Propagandist and Structure of the Propaganda Organization

 
The Target Audience

 
Propaganda Techniques

 
Counterpropaganda

 
Effects and Evaluation

 
Case Study 3: Big Pharma: Marketing Disease and Drugs

 
Ideology and Purpose of the Propaganda Campaign

 
The Context in Which the Propaganda Occurs: The Medicalization of Society

 
Identification of the Propagandist and Structure of the Organizations

 
The Target Audience

 
Media Utilization Techniques

 
Special Techniques to Maximize Effects

 
Television Advertising

 
“Me-Too” Drugs

 
Generic Drugs

 
Clinical Trials

 
Ghostwritten Articles in Medical Journals

 
Pharmaceutical Sales Representatives

 
Opinion Leaders

 
Sponsorship

 
Lobbyists

 
Targeting the News Media

 
Audience Reaction to Various Techniques

 
The Opioid Crisis

 
Counterpropaganda

 
Effects and Evaluation

 
Case Study 4: Pentagon Propaganda

 
The Propagandists

 
The Audience

 
The Various Techniques Employed

 
Counterpropaganda

 
The Consequences

 
Note

 
 
Chapter 9: How Propaganda Works in Modern Society
A Model of the Process of Propaganda

 
Social-Historical Context

 
The Process of Propaganda

 
The Institution

 
Propaganda Agents

 
Media Methods

 
The Social Network

 
The Public

 
Generalizations

 
 
Appendix 1 Confessions of a Hollywood Propagandist
 
Appendix 2 Jazz Ambassador Dizzy Gillespie
 
References
 
Author Index
 
Subject Index
 
About the Authors

For instructors