Principles and Practice of Marketing
- Jim Blythe - University of Plymouth, UK
Marketing (General)
Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Supplements
Lecturer resources:
- Teaching notes per chapter, including answers to internet exercises for students
- PowerPoint slides per chapter
- Exam test bank
- Guide to designing a course on marketing
Student resources:
- Videos about marketing
- Podcasts about marketing careers
- Marketing employability resources and advice
- Extra case studies
- Guide to writing a Marketing Plan
- Online exercises per chapter
- Interactive multiple choice questions per chapter
- Interactive flashcards
- Pinterest page featuring useful weblinks to ads, campaigns, etc.
- RSS feed incorporating trade magazines, news websites, blogs, etc.
This is a well rounded book that can assist students in establishing the core basics related to marketing. useful at all levels I will suggest this as one of the recommended texts
From a tutors point of view the book is well structured and is easy to adapt for developing lecture materials. There are some very useful case studies to use.
I and my students like this book material. I recommended to buy e-book for my librerary
A very enjoyable and thought-provoking book. Blythe covers all aspects of this ever-changing business discipline with clarity, relevance overlaid with plenty of case studies.
The book is easy to read. It provides a basic marketing concept for the students. It also provides a lot of useful cases for students' discussion.
Fantastic book with updated marketing concepts inside.
This is a very detailed, up-to-date introductory marketing textbook. A lot of examples, cases and content. Altogether this textbooks offers a lot, but is probably more suitable for a PG introductory module or a a fairly substantial UG module, as a lot of ground is covered.
Good introduction to the fundamental principles. I especially liked the preview case studies to each chapter and the "thinking outside the box" sections
A very useful comprehensive marketing text with some relevant modern case study examples.
A great bible for my level 5 learners who are opting for marketing units. This book provides a wealth of relevant and valuable information to help provide an in depth knowledge to marketing principles and practices.
