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March 24, 2015

Adam Matthew

Adam Matthew celebrate completion of landmark Mass Observation Online project at UKSG conference

Marlborough - Adam Matthew today announced that UKSG 2015 delegates will be offered free access to the complete Mass Observation Archive.
Adam Matthew continues to celebrate the completion of Mass Observation Online – a landmark digital project with the University of Sussex and seven years in development – throughout 2015.

UKSG delegates visiting Adam Matthew’s booth 79-80 will receive 30-day free access to one of the most unique archives available for the study of Social History in the 20th century, quoted as “highly recommended” for use by historians, literary scholars, sociologists, anthropologists and political scientists.

Mass Observation Online is comprised of:

  • Diaries of men and women, 1939-1967 – detailed records of the day-to-day lives of respondents during and after World War II
  • The ‘Worktown Collection’ – the first study of ‘working class’ Britain includes a wide selection of photographs by Humphrey Spender
  • Directives, 1939-1955 – responses to questions on race, class, religion, politics, and more
  • Day Surveys, 1937-1938  – diaries recording the events of single days throughout the period
  • File Reports, 1937-1951 – summaries of the findings of Mass Observation studies on subjects from cinema-going, fashion, radio, music, marriage, and more
  • Topic Collections, 1937-1965 – the raw materials behind Mass Observation’s published studies, include questionnaires, interviews and observations as well as ephemera
  • Mass Observation publications 1937-1965 – many now out of print

The UKSG conference runs March 30 to April 1, 2015 in Glasgow, Scotland.


Adam Matthew, an imprint of SAGE, is an award winning publisher of digital primary source collections for the humanities and social sciences. Sourced from leading libraries and archives around the world, their unique research and teaching collections cover a wide range of subject areas from medieval family life to 20th century history, literature and culture.


The Mass Observation Archive specialises in material about everyday life in Britain. It contains papers generated by the original Mass Observation social research organisation (1937 to early 1950s), and newer material collected continuously since 1981. The Archive is a charitable trust in the care of the University of Sussex. It is housed at The Keep as part of the University's Special Collections.

The 38th UKSG Annual Conference 2015 conference is a major event in the scholarly communications calendar and attracts around 900 delegates - librarians, publishers, content providers and intermediaries - from around the world. The 2015 Annual Conference and Exhibition will be taking place in Glasgow and is open to all. UKSG members benefit from a significant discount on fees. The conference combines high quality papers and breakout sessions with social events and a major trade exhibition.

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