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“This book offers insights to Western readers, allowing them to truly understand Huawei, its management philosophy and culture, and the special leadership approaches of Ren Zhengfei.”
This is the most complete book about Huawei I have ever read.
This book will give readers a special insight into Huawei’s capacity and entrepreneurial drive under the dedicated leadership of Mr Ren Zhengfei.
“One of the attributes of Huawei is that the company has gone global reaching a relevant position in Europe and addressing the United States. The US government, however, is slowing down the process of Huawei entering the American market on suggestions that Huawei could get access to critical US government information. No question Huawei is the result of the entrepreneurial effort of Ren Zhengfei. The book allows us to get some understanding of the entrepreneur, his philosophy, the culture he wants to establish in Huawei, and the process to do it.
“After years of phenomenal growth, China has arrived at a point where it is a middle-income economy. Its big challenge is to reform the driving forces of the economy so as to be able to continue the upward journey, rather than becoming stuck in the so-called “middle-income trap.” A key to success is developing innovative products and solutions, and building global brand recognition and independent marketing structures. Japan and later Korea succeeded in doing this. Can China do the same?
“Over the course of the last quarter century, Huawei has become one of the most important telecommunications companies in the world and, arguably, one of the most powerful Chinese companies in the global economy. Yet, there is much that is not known about Huawei and much that is misunderstood. As the foremost authority on Huawei in the world, Tian Tao brings deep knowledge and unprecedented access to help pull back the veil on one of the world’s most enigmatic companies.
“Over the past two decades, Huawei has composed an amazing epic in the business world. It has started from an emerging market and conquered the global market. What is the code of success? This book offers the most reliable answers.”
“This book does not present the business history of Huawei only; it also highlights the evolution of the business philosophy of Ren Zhengfei, the boss of the company. Huawei is Mount Everest in the mind’s eye of all Chinese businessmen, and Ren Zhengfei has behaved like a hermit living in a cave. He has not created any precept or claimed any truth. As the closest observers of Ren Zhengfei, Tian Tao and Wu Chunbo are the most likely authors to tell us the precepts and truths of Ren Zhengfei.”
“Huawei is a privately owned company. It is highly sensitive to technological changes. It is the real multinational based in China. These facts reflect the alertness, adaptability, and conviction of Ren Zhengfei, the top leader of Huawei. Ren is a unique manager and his speeches have been widely quoted because they offer great philosophical delights. This book is full of such delights, which you cannot miss.”
This is a unique book on a unique company...Huawei has a relentless focus on consumer centricity and innovation, and at its core is the management style of its founder Ren Zhengfei...unravelling an enigma...this book is 10 years of research on consumer centricity and innovation.
The book describes the business management philosophy and customer friendly attitude of China’s Huawei Technologies that help in transform the company into a global leader in the communication industry…. It will be interesting to see how some of the Indian product brands capitalize on this positive climate to shine in the global arena…the authors have put in incredible amount of research into the book.
The book is about Huawei and its CEO Ren Zhengfei, and it also throws light on the Chinese telecom industry as a whole…. The book is an ode to a leader and his inspiring style of leadership that gave birth to a global business.