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`How do you get an idea? Is it an art? A science? A gift? Is it maths? Is it chemistry? Logic? Sorcery? Is it a constant companion or a surprise visitor? Is it love? Mystery? Or magic? Where do ideas come from? The conscious? The subconscious? A plate of chocolate doughnuts? The TV remote? What? A very good place to start looking is June Valladares` elegantly simple book, a great, great idea if there ever was one - Freddy Birdy, 11 times Copywriter of the Year