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Mahajan is CVM Inc’s associate in India. One of the finest consultants in the field, he has great ideas and practical advice and it’s all there in this book… The book tells us why CVM is important and its main focus is on its implementation. Through this book he shows us how a company transforms itself into a customer-centric organization and what are the benefits that accrue thereafter. Mahajan makes a strong case for CV investment by companies.
The beauty of the book is that following its concepts benefit the company and its customers. It provides the tools for CVM that is analysing where we are, where we want to be and how to get there. And shows how, by using these tools and CVA for pricing and business decisions a company can develop the formula for sustained business success.
The book explains how investing in customer value can increase the market share and profitability of any company.
This book, written in an easy to read story format, will provide executives in all functional areas knowledge on how to institute a holistic approach to dealing with the customer and implement the concepts of customer value within their companies.