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In Total Customer Value Management Gautam Mahajan takes the readers through step-by-step practical insight for resolving the bottlenecks of Customer Value Management. With his revolutionary thinking, [the author] implicitly lays down the core concept of transforming entire organizations through Total Customer Value Management (CVM) to be customer driven and customer motivated…All through the book, the process have been amply supplemented with real-life examples from companies who have implemented Total CVM.
The Author has successfully brought up the relevant issues of customer value management. He has also creatively introduced characters which interacts and discusses the most intricate problems and mechanisms to solve them. In short, the effort of the author is credible and we hope we could see more volumes of such books being introduced in the future.