Create a flyer for "The Business of Innovation"

This valuable textbook introduces fundamental concepts related to innovation and entrepreneurship not only at the micro-level but also with taking into account the meso-level and macro-level. Thus, this book is helpful in teaching business-related courses and classes focused on public policies, such as innovation policy and entrepreneurship policy. The volume contains valuable sections with self-assessment and research questions. However, it would be more useful if there were a glossary and more examples related to digital entrepreneurship.

A useful book that gives a macro and micro level overview, as well as reference to process. For me I would have liked to see a little more around practical implementation, as such if I recommend this to my students, it will likely be as a reference to dip in and out of, rather than as a full text to study.