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It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)
I am going through a major overhaul of the literature for those sport management classes where I am involved. This process is yet to be concluded.
A great additional course resource for the delivery of event management and the overview of the industry in the UK.
Learners particularly engaged with and adopted the practical advice and philosophy that the book introduces and promotes.
This book was widely used throughout the course and referenced to by all learners.
I'm still searching for a core book on entrepreneurship in sport - this has a chapter - so useful as recommended text.
A very good book - with key elements used to supplement session content
This is a very good text and is used on our Sports Events programme.
A very useful text for undergraduates and postgraduates who may have limited prior experience of this academic discipline.
A comprehensive key text for level 4 students.
This book provides the essential detail required at undergraduate level within the key sport management strands of human resource, finance, planning, marketing and events. It will prove an essential text for our sport management programme.
Promoting and managing events is a key component through the organisation and operations of events. The book enables you to understand the fundementals of marketing, sponsorship and financial planning in order to put in to real life practice.
This is perfect for 1st year undergraduate students, as like many texts in this series, the information is presented in a logical format, is relatively easy to follow, and contains various learning activities to engage the student further.
This book will support our students in the knowledge and understanding of sport management. This provides relevant information fo rthe students to consider prior to undertaking their next steps in business. The book covers a broad topics that will support the programme.
This is a useful undergraduate book which will student facilitate learning . Sport Management is an area which is difficult for students with limited experience to read about and to understand. The author has achieved an informative and interesting read.