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This is a great book for reference purposes. It covers many of the most important theoretical perspectives and issues in mass communication.
A good text for introducing undergraduates to the complexities of popular culture and its production.
A well written text, I'm not sure if it would be useful as an essential text due to the volume of information within but I have adopted it as suplimentary reading
A good book. Dense at times but comprehensive, emphasizing the connections between political economic and cultural approaches.
I did use this in Fall '09, it was good for the class.