If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain. -Professor Philip J. Kitchen, Brock University, Canada
Very good overview of public relations from a managerial perspective.
An important contribution to the growing debate about the importance of corporate communications and the role of PR
Thorough and highly informative. Excellent as aan addition to the range of reading we offer our students at level 5.
I've adopted this book as recommended reading - provides a really good background/insight into public relations and the managerial perspective
Will be considered for next year for PR-students on year 2.
It is an excellent book that approaches PR from a most needed point of view/perspective. I would not hesitate to recommend it to colleages designing a PR course.
The book is used as supplementary reading with selected chapters. The content is suitable for students with some knowledge with public relations.
A useful book to provide students with a more indepth view of public relations.
A well written book! Extremely insightful! Public relations has been effectively explored.
Good broad perspective on PR, good managerial viewpoint. Especially useful chapter on ethical decision making which will be my area of specialism on the course.
students read free to downlaod articles.
This will now be an essential/key reading for a new 4th year module starting in September 2012.
Excellent balance of theory and practice from a management perspective
With such a priority being attached to developing professional practice, this book is a valuable look at PR's role in management, and as a manager of a burgeoning sector. A wide range of relevant and insightful contributions.
some great material - although heavy going at times, and short of visuals