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"A very good primer on business startups in the twenty first century. The book is practice oriented, well-written and includes a good overview of the key areas of importance for the budding entrepreneur."
"I really like the chapter on design thinking; IT TEACHES STUDENTS HOW TO THINK (outside the box), to identify an idea and develop it."
"It SPEAKS FRANKLY ABOUT SUBJECTS in a personal manner that most other textbooks don’t address—like worry and fear."
"I think [the coverage of learning from failure] is a welcome change! Students learn so much by hearing strategies of overcoming 'what went wrong' and how to do it right the next time. I COMMEND THE AUTHORS for taking this approach and am glad that they included this vital part of the entrepreneurial process."
"I think this book is STRONG, LEADING EDGE VIEW of modern entrepreneurship. The three chapters I reviewed did a wonderful job of presenting the entrepreneurial mindset, design thinking, and failing forward."
"I think the greatest strength of the book is that it is CLEAR YET INSIGHTFUL. It felt easy to read, while providing deep and important knowledge about entrepreneurship."
"Neck takes research and translates it into practical examples. This is a textbook that entrepreneurs will read. Essentially, I see this as the NEW PERFECT ENTREPRENEURSHIP TEXT."
"A book on entrepreneurship that is updated, current and relevant to the boomers, gen X, gen Y and the Millennials. It is a playbook, not a dry textbook. Readers can change their lives, perspectives and business models with this work."
"Only book that is updated and current, reflecting new developments in society in the era of internet/social media."
"Professors (and students) serious about entrepreneurship as a practice will choose this text."
"This is a good solid basic book that could be helpful to students as they become serious about entrepreneurship. This book isn't full of fluff that isn't useful. It is a book that provides students the opportunity to develop skills that will be useful as they begin to develop as entrepreneurs."
"A solid, practical approach to entrepreneurship where the authors challenge students to think rather than just memorize for the exams."