New Venture Creation
An Innovator's Guide to Entrepreneurship
- Marc H. Meyer - Northeastern University, USA
- Frederick G. Crane - Northeastern University, USA
This book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step before writing a business plan or developing a financial model. The beginning of the book is devoted to helping students get the innovative concept down pat. Part I guides students through six elements that comprise a clearly focused venture: defining your target industry, defining your target customers, defining the needs and wants of your target customers, defining your solutions for customers, defining the business model and defining the positioning for your solutions and your business model. After walking students through the venture concept process, the book then dives into the mechanics of implementing the venture concept. Part II focuses on: creating realistic financial projections, creating a concise but powerful business plan, organizing your venture team and creating a compelling pitch. The book concludes with several compelling case studies from the real-world, illustrating the application of ideas presented in the text. The book includes a robust set of pedagogical features:
Learning Objectives help students navigate chapter material
Spotlight on Innovation boxes highlight engaging examples of successful entrepreneurs
Exercises allow students the opportunity to apply chapter material
Tips give students practical advice for succeeding in today's marketplace
Numerous examples, tables, and figures.
Just to be recommended!
This textbook contains a number of useful excercises (some of them can be mid-term assignments), however it does not have relatively short case studies (to be used in classroom) that illustrate individual topics. At the end of the text there is a number of bigger case studies, but these can be solved by students once the whole material is discussed. I would need more ideas on tasks that activate students in the classroom.
Please make test bank mac friendly
This is an invaluable text and a must read for all students.
I have adopted and required Introduction to leadership by Northouse for ALL 5 of my courses for FALL 2013 and plan to do the same for ALL 7 of my courses in SPRING 2014. I trust that I am your leading professor for using this text. It is outstanding. Your courage to publish it is appreciated.
Also, I have adopted Introduction to Intercultural Communication ALL 3 of my Intercultural Communication courses this academic year.
I teach business (management & finance), philosophy, communication, and psychology at Foothill College, Evergreen Valley College and the University of Phoenix. I am in search for a philosophy text for one of my Introduction to Philosophy courses at EVC in SPRING 2014.
I am indeed a dedicated SAGE instructor!
prof. douglas threet