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Music Business Handbook and Career Guide
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Music Business Handbook and Career Guide

12th Edition
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January 2019 | 632 pages | SAGE Publications, Inc
The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. 

The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
 
Foreword by Nile Rodgers
 
Preface
 
Online Resources
 
Acknowledgments
 
About the Authors
 
Part I. Setting the Stage
 
1. Overture
Music and Society: We’ve Got Music in Us

 
Adjusting to a Fast-Changing World

 
Historical Development

 
The Digital Future in Context

 
 
2. The Music Business System
Help Wanted!

 
Getting through the Maze

 
Show Me the Money

 
Tools of the Trade: Everybody’s Gotta Learn Sometime

 
 
Part II. Copyright, Songwriting, Publishing, and Licensing
 
3. Music Copyright
Background

 
Essential Provisions

 
Key Terms

 
Coverage

 
Exclusive Rights

 
Fair Use of Copyrighted Material

 
Copyright Ownership

 
Transfer or Assignment

 
Work Made for Hire

 
Musical Arrangements

 
Sound Recordings

 
Compulsory Mechanical License

 
Royalty Payments (Section 115[C])

 
Duration of Copyright

 
Formalities

 
Infringement, Remedy

 
Record Counterfeiting, Penalties

 
Determining Infringement

 
Changing Laws

 
Rights in Names and Trademarks

 
A Final Note on Law

 
 
4. Professional Songwriting
The Market

 
Predictors of Success

 
The Craft

 
The Business of Writing

 
Income Sources

 
Publishing Options

 
Evaluating Publishers

 
The Songwriters Guild of America

 
Contract Reassignment or Default

 
Breaking In

 
 
5. Music Publishing
Types of Publishers

 
Subpublishing

 
Administration

 
Contracts with Writers

 
Split Publishing, Copublishing

 
Sampling

 
Promotion, Advertising

 
Income Sources

 
Trade Associations and Rights Administration

 
 
6. Music Licensing
Music Rights: An Overview

 
Performance Licensing for Compositions

 
Keeping Track of the Music

 
Comparing PROs

 
Regulation of PROs

 
Performance Licensing for Sound Recordings

 
Mechanical Licenses

 
Synchronization Licenses

 
Cable Television Licenses

 
Video Licenses

 
Audio Transcription Licenses

 
Special Use Permits

 
Jukebox Licenses

 
Dramatic Music Rights

 
Creative Commons

 
 
Part III. Managing Artist Relationships
 
Chapter 7. Agents, Managers, and Attorneys
Agents

 
Managers

 
Attorneys

 
Professional Associations

 
 
8. Artist Management
Discovering Each Other

 
The Financial Relationship

 
Manager’s Commission

 
The Manager’s Role

 
Advancing the Career

 
Personal Management Agreements

 
 
9. Unions and Guilds
American Federation of Musicians

 
SAG-AFTRA

 
American Guild of Musical Artists

 
American Guild of Variety Artists

 
Actors’ Equity Association

 
International Alliance of Theatrical Stage Employees

 
Other Unions and Guilds

 
 
Part IV. The Recorded Music Industry
 
10. Record Labels
Perspective

 
Major Labels

 
Independent Labels

 
Specialty Labels

 
Record Company Structure

 
Associations

 
 
11. Artists’ Recording Contracts
SAG-AFTRA Agreements

 
AFM Agreements

 
Royalty Artist Contracts

 
 
12. Record Production
Record Producers

 
Matching Producer to Artist

 
Production Deals

 
The Recording Studio: Operation and Selection

 
The Five Stages of Record Production

 
Getting Started in the Business

 
Professional Associations

 
 
13. Record Label Marketing and Distribution
The Daunting Challenge

 
The Marketing Plan

 
Digital Distribution and Marketing

 
Physical Product Promotion and Distribution

 
Physical Distribution

 
International Marketing

 
 
14. Music Streaming
Reshaping the Landscape

 
Streaming Technology

 
A Crowded Marketplace: Audio and Video

 
Licensing Sound Recording Rights

 
Streaming Royalties

 
Economics of Streaming

 
Audience Targeting

 
Looking Downstream

 
 
15. Market Analytics
Methodology

 
Research Topics

 
Data Sources

 
 
Part V. Live Performance
 
16. Concert Promotion and Production
Concert Promotion

 
Getting Started

 
Booking the Artist

 
Making an Offer

 
The Art of the Deal

 
Contracts

 
Production Planning

 
Marketing

 
Publicity and Public Relations

 
Sponsorships

 
The Future of Live

 
 
17. Concert Venues
Venue Contracts

 
Ticketing

 
Licensed Merchandise

 
Venue Trade Association

 
 
18. Arts Administration
Perspective

 
Representative Organizations

 
Symphonic Music

 
Funding the Arts

 
Classical Artist Management

 
Administration

 
 
Part VI. Music in the Marketplace
 
19. Music in Radio
Types of Broadcast Radio Stations

 
Audience Identification and Market Research

 
Spectrum of Formats

 
How Commercials Radio Stations Work

 
 
20. Music in Television and Video
Variety and Talk Shows

 
Music Specials/Events/Awards Shows

 
Theme Songs

 
Background Music and Foreground Spotlights

 
The Evolving TV Picture

 
MTV and the Rise of the Music Video

 
Music Video Economics and Distribution

 
DIY Avenues

 
 
21. Dramatic Scoring for Movies, TV, and Games
Background

 
The Craft

 
Music Scoring for TV

 
Music SCoring for Video Games

 
Production Music Libraries

 
Hiring Practices

 
 
22. Music in Advertising
Influences on Style

 
Jobs

 
Music Uses

 
Budgets

 
Station Branding Logos

 
The Agency Role

 
Spot Production

 
 
23. Music and Theater
Types of Musical Theater

 
Theater Associations

 
Production Components

 
 
24. Music Products
Music Retailers

 
Sales Leaders

 
Promotion of Musical Products

 
A Changing Industry

 
Trade Associations

 
Opportunities for Employment

 
 
25. Business Music and Production Libraries
Foreground and Background Music

 
Business Music

 
Production Music Libraries

 
 
Part VII. The Entrepreneurial Musician
 
26. The DIY Toolkit
The Direct-to-Fan Era

 
Doing the Math

 
Making Money with “Free”

 
Tools of the Trade

 
Major Online Platforms: Now You see It, Now You Don’t

 
Conclusion

 
 
27. Starting Your Own Business
Getting the Process Started

 
Choosing a Name

 
Forms of Ownership

 
Permits and Legal Issues

 
Raising Funds

 
Marketing

 
Accounting and Finance

 
Keeping Track of the Money

 
Operations Management

 
Management

 
Where to From Here?

 
 
Part VIII. Career Planning and Development
 
28. Career Options
Creative Careers

 
Directing/Producing Careers

 
Performing Careers

 
Teaching Careers

 
Broadcasting/Film/Video Game Careers

 
Music-Related Careers

 
Entrepreneurs/Starting Your Own Business

 
 
29. Career Development
Defining Goals

 
Climbing the Ladder

 
Finding Work

 
 
Part IX. The Global View
 
30. The World Outside the United States
The International Scene

 
New Patterns around the World

 
 
31. International Copyright
Copyright Conventions

 
Multilateral Agreements

 
Bilateral Treaties

 
Intergovernmental Bodies and International Industry Organizations

 
 
Appendix A: Membership and Copyright Forms
 
Appendix B: Selected Resources
 
Glossary
 
Index

Supplements

Instructor Resources Site

study.sagepub.com/baskerville12e

Password-protected Instructor Resources include the following:

  • A test bank by Tim Baskerville is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific Microsoft® PowerPoint® slides by Tim Baskerville offer you complete flexibility in easily creating a multimedia presentation for your course. 
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.  
  • Teaching tips are designed for instructors to expand questions to students, or initiate class discussion.
  • Web exercises direct both instructors and students to useful and current web sites, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
  • Web resources are included for further research and insights. 
  • General resources include templates and forms students can use in the music business.

Sample Materials & Chapters

4. Professional Songwriting

16. Concert Promotion and Production


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ISBN: 9781544341200
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