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Moderating Focus Groups
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Moderating Focus Groups


Volume: 4
Other Titles in:
Focus Group Research

September 1997 | 136 pages | SAGE Publications, Inc
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
 
Preface
About This Book

 
 
Guiding Principles of Moderating
 
What You Need to Do
Before the Focus Group

 
 
What You Need to Do
During the Focus Group

 
 
Selecting the Moderator
 
Personal Qualities of Moderators
 
Roles of Moderators
 
Problems Encountered by Moderators
 
People Problems
 
Assistant Moderator Responsibilities
 
Taking Notes and Recording the Discussion
 
The Rapid Focus Group
 
Rate Yourself - Check Sheets for Moderating
 
Improving Your Moderating Skills
 
Teaching Others to Moderate

For instructors

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ISBN: 9780761908210
£47.99

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