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Media Literacy
Tenth Edition
- W. James Potter - University of California, Santa Barbara, USA
January 2021 | 504 pages | SAGE Publications, Inc
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.
Also of Interest
Seven Skills of Media Literacy, also by Potter, provides readers with the practical guidance they need to make substantial improvements on seven major skills. Bundle the supplement with Media Literacy, Tenth Edition for even more savings.
Also of Interest
Seven Skills of Media Literacy, also by Potter, provides readers with the practical guidance they need to make substantial improvements on seven major skills. Bundle the supplement with Media Literacy, Tenth Edition for even more savings.
Preface
Acknowledgments
About the Author
PART I. INTRODUCTION
Chapter 1. Why Increase Media Literacy?
Chapter 2. Media Literacy Approach
PART II. EFFECTS
Chapter 3. Broadening Our Perspective on Media Effects
Chapter 4. How Does the Media Effects Process Work?
PART III. INDUSTRY
Chapter 5. Development of the Mass Media Industries
Chapter 6. Economic Perspective
PART IV. AUDIENCE
Chapter 7. Audience: Industry Perspective
Chapter 8. Audience: Individual Perspective
PART V. CONTENT
Chapter 9. Entertainment
Chapter 10. Advertising
Chapter 11. News
Chapter 12. Competitive Experiences
Chapter 13. Social Networking Experiences
Chapter 14. Acquisition Experiences
PART VI. SPRINGBOARD
Chapter 15. Helping Yourself and Others to Increase Media Literacy
INTRODUCTION TO THE ISSUES CHAPTERS
Issue 1. Ownership of Mass Media Businesses
Issue 2. Sports
Issue 3. Media Violence
Issue 4. Privacy
Glossary
References
Index
Supplements
Instructor Resource Site
edge.sagepub.com/potter10e
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
edge.sagepub.com/potter10e
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Student Study Site
edge.sagepub.com/potter10e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
edge.sagepub.com/potter10e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
This book offers updated content and a fresh look at the topic but doesn't match the syllabus I am working with
Education, Ana G Mendez Univ System
April 25, 2022
The book provides fundamental knowledge to students, especially those who might not have any background in media. It is easy to understand and contains a lot of examples.
Mass Communications, Mahidol University International College
October 4, 2021
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.
Communications, Beder University
August 21, 2022
Sample Materials & Chapters
Chapter 1. Why Increase Media Literacy
Chapter 2. Media Literacy Approach
