Managing Innovation and Entrepreneurship
- Robert D. Hisrich - Kent State University, USA
- Claudine Kearney - University College Dublin, Quinn School of Business
Innovation and entrepreneurship define successful businesses in our global economy.
Visit the Companion Website at www.sagepub.co.uk/hisrich
"I especially like the fact that [this] text covers the innovation process from creative idea to implementation. Chapters covering the new venture plan and how to make innovation work in the students' organization are a real advantage."
"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."
"I love the way this book is written...It offers some hope for the future of US business in this global world market."
Text which will inform curriculum development and help to develop student attributes which reflect entrepreneurship now essential in contemporary healthcare
Suitable to support out Level 4 modules.
Clear and informative text. Well in line with the subject of the course
Interesting book. I will keep certainly in mind for future courses.
Too superficial and general for our course that is aimed specifically at students in journalism and communication.
The book is useful for both undergraduate and postgrad level.
This is an invaluable text and a must read for all students.