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Lean Customer Engagement
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Lean Customer Engagement

First Edition
  • Shil Niyogi - Senior Director of Product Engineering, healthcare firm, Chicago.


September 2016 | 204 pages | SAGE Publications Pvt. Ltd

Watch the author Shil Niyogi talk about Lean Customer Engagement

Welcome to the Age of the Customer!

The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.

 
Preface
 
Acknowledgments
 
Introduction
 
INTRODUCING THE FOUR E FRAMEWORK
 
Engaging Innovation by Entrepreneurs
 
THE FRAMEWORK AND THE PHASES
 
Educate phase
 
Enable Phase
 
Effect(uate) Phase
 
Engage Phase
 
Conclusion
 
Index

‘Lean Customer Engagement’ will provide you with many real and hypothetical examples of how market success actually happens.
 

Adrian Slywotzky
Author, The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

‘Niyogi's 4E framework is a very useful construct for entrepreneurs to internalize as they go about growing their product or service business.’

Ajay Lavakare
Angel Investor and Co-founder, RMSI

‘So logical, that I can’t believe no one wrote about this before. Shil Niyogi nails the essence of engaging customers through his 4E framework.’

Derek Blum
Vice President, Product Marketing, SpatialKey, Portland, USA

‘Lean Customer Engagement’ will provide you with many real and hypothetical examples of how market success actually happens.”

Adrian Slywotzky,
Author, The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Acknowledging the importance of the customer, Niyogi has written a practical guidebook, “without wasting effort in unnecessary sales and marketing activities”, to develop successful business through an engaged customer base. The format of the book is useful for entrepreneurs, small businesses, professionals and academicians.

 

Abhigyan, Apil – June 2017

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ISBN: 9789385985188
£12.99