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Introduction to Public Relations
Strategic, Digital, and Socially Responsible Communication
Third Edition
- Janis Teruggi Page - University of Illinois at Chicago
- Lawrence J. Parnell - George Washington University, Washington D.C., USA
Other Titles in:
Public Relations (Analysis)
Public Relations (Analysis)
November 2024 | 448 pages | SAGE Publications, Inc
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry's foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.
Preface
Acknowledgments
About The Authors
Chapter 1: Public Relations: A Strategic, Evolving Discipline
Chapter 2: The History of Modern Public Relations
Chapter 3: Corporate Social Responsibility and Environmental Sustainability
Chapter 4: Ethics and Law in Public Relations
Chapter 5: Foundations of Public Relations: Research and Theory
Chapter 6: Strategic Communication Planning
Chapter 7: Public Relations Writing: Persuasive and Audience Focused
Chapter 8: Digital and Social Media
Chapter 9: Media Relations in a Digital World
Chapter 10: Employee Relations, Corporate Culture, and Social Responsibility
Chapter 11: Corporate Communication and Reputation Management
Chapter 12: Issues Management and Crisis Communication
Chapter 13: Nonprofit and Health Communication
Chapter 14: Public Affairs, Government Relations, and Political Communications
Chapter 15: Global Public Relations and Public Diplomacy
Chapter 16: Sports and Tourism
Supplements
Instructor Resource Site
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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
You can still access the online resources for this title via the password-protected Instructor Resource Site.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
This book provides PR students with the fundamentals they will need to be successful in pursuing their degree and in developing their careers.
University of Central Oklahoma
This is a strong introductory book that will cover the basics of all aspects of not only Public Relations but the classes we have that follow our introductory one. It prepares them for what's down the road in their studies.
Carthage College
Easy to read, current, and engaging for students.
Wayne State College