Share
Introduction to Business
First Edition
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Other Titles in:
Business & Management (General)
Business & Management (General)
May 2023 | 496 pages | SAGE Publications, Inc
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
BUSINESS IN AN ENTREPRENEURIAL WORLD
Chapter 1 The Business of Business
Chapter 2 Business Without Borders
Chapter 3 The Entrepreneurial Mindset
BLOCK 1 THE OFFERING
Chapter 4 Business Creation
Chapter 5 Business Models
Chapter 6 Business Strategy for Competitive Advantage
BLOCK 2 MARKETS AND CUSTOMERS
Chapter 7 Marketing & Sales
Chapter 8 Customers and Market Segments
BLOCK 3 STRUCTURE AND PURPOSE
Chapter 9 Organizational Structure and Design
Chapter 10 Organizational Mission and Culture
BLOCK 4 PEOPLE INSIDE THE BUSINESS
Chapter 11 Management and Leadership
Chapter 12 Human Resource Management
Chapter 13 Motivation and Empowerment
Chapter 14 Communication in Business
BLOCK 5 PERFORMANCE
Chapter 15 Operations and Quality Management
Chapter 16 Data Management and Analytics
Chapter 17 Accounting and Financial Statements
Chapter 18 Financial Management
Appendix A: Legal Issues (Online Only Chapter)
Appendix B: Putting It All Together: The Business Impact Deck
Supplements
Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
You can still access the online resources for this title via the password-protected Instructor Resource Site.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
- Test banks mapped to AACSB standards
- Editable chapter-specific PowerPoint® slides
- Case notes
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
Student Study Site
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
"This text covers all of the essential areas of business--with a refreshing focus on corporate social responsibility."
Professor of Human Resources, Western Carolina University
Adopt the new version
Engineering Technology, Texas A&M University
September 29, 2025
