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Introducing Research Methodology
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Introducing Research Methodology
Thinking Your Way Through Your Research Project

Fourth Edition
  • Uwe Flick - Freie Universtität Berlin, Germany
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March 2025 | 384 pages | SAGE Publications Ltd

New to research? This book helps you understand, think about and interpret each stage of the research process before you dive in. The holistic coverage helps you 'think through' each step, from formulating questions and selecting methods to collecting data and analyzing results.

With new content on the ethics of digital research, online interviews and data protection, you will also find:

  • 10 new Student Research Spotlights that demonstrate how you can foster a reflexive mindset;
  • A strong emphasis on social justice, including principles for culturally-responsive research and methodologies that challenge colonial perspectives;
  • 34 case studies of real-world research that apply theory to global contexts, from Portugal to Germany to Canada.

This new edition is essential for any undergraduate or postgraduate student looking to conduct social research with confidence and capability.

 
Part I Orientation
 
1 Why Social Research?
 
2 Worldviews in Social Research
 
3 Ethical Issues in Social Research
 
4 From Research Idea to Research Question
 
Part II Planning and Design
 
5 Reading and Reviewing the Literature
 
6 Steps in the Research Process
 
7 Designing Social Research
 
Part III Method Selection
 
8 Deciding on Your Methods
 
9 Triangulation and Mixed Methods
 
Part IV Working with Data
 
10 Using Existing Data
 
11 Collecting Data
 
12 Analyzing Data
 
Part V Reflection and Writing
 
13 What is Good Research? Evaluating Your Research Project
 
14 Writing up Research and Using Results

Supplements

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Instructor Resources (Login Needed)

Download PowerPoint slides featuring figures and tables from the book, which can be customised for use in your own lectures and presentations.

Check your students’ understanding with a test bank of multiple choice questions related to the key concepts at each stage of the research process that can be used in class, as homework or exams.

Support your teaching with a detailed Lecturer’s guide, featuring case studies, datasets, checklists, teaching suggestions and further reading resources for each chapter.

A significant effort has been made to present a detailed, contemporary overview of designing and conducting social research. The author goes beyond the usual content covered in this type of textbook, by elaborating on worldview methodological approaches to research.

Shakiela K Davies
University of South Wales

This continues to be a stand-out resource for students who are undertaking their first social research project, and this edition brings many welcome updates. Particularly welcome are the strengthening of the section on ethics, and the integration of online and digital research throughout the text.

Cathy Lasher
The Metanoia Institute

This book offers a solid grounding for research projects enabling insight into the what, when and why questions. Chapters provoke engagement with methods, reasoning and analysis so that those undertaking research find their own starting point and positionality.

Angela Scollan
Middlesex University

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Paperback
ISBN: 9781529680560
£39.99

Hardcover
ISBN: 9781529680577
£120.00