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International Business
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International Business
Theory and Practice

First Edition
  • Ehud Menipaz - Chairman, The Ira Centre for Business, Ben Gurion University, Israel
  • Amit Menipaz - Vice President, Structured Data, ebay


March 2011 | 632 pages | SAGE Publications Pvt. Ltd
A companion website is available for this text

What are the fundamental challenges and emerging trends of international business today?

International Business: Theory and Practice
addresses these questions by providing a broad overview of the subject, while using examples and cases from around the world to guide readers through the practical issues and context of international business.

With its global perspective and readable style, this text:
- Explores current critical issues, Including:
corporate social responsibility in an era of unprecedented globalization
applications of technology in a digital economy
the rise of the global entrepreneur; and
global supply chains
- Unpacks the complex issues facing both multi-national, international, small and medium-sized enterprises seeking to enter, manage and compete across global markets.
- Contains learning features including country focuses, international cases, discussion questions and a glossary

This book is the perfect introductory text to support undergraduate students on International Business, Management or HRM courses, as well as students of Operations Management, Marketing and Strategy seeking an international edge.

 
Preface
 
I: INTRODUCTION TO INTERNATIONAL BUSINESS ENVIRONMENT
 
Global Business in the 21st Century
 
Corporate Citizenship, Social Responsibility and Ethics
 
II: INTERNATIONAL BUSINESS ENVIRONMENT
 
Cultural Context of International Business
 
Political and Legal Environments of International Business
 
Economic Systems and International Trade
 
International Trade and Regional Integration
 
International Financial System
 
III: INTERNATIONAL TRADE, INVESTMENT AND REGIONAL INTEGRATION
 
Foreign Direct Investment
 
International Trade, Investment and Regional Integration
 
The Global Financial System
 
IV: INTERNATIONAL BUSINESS STRATEGY
 
International and Global Strategy
 
Global Alliances
 
Joint Ventures and Mergee and Acquisitions
 
V: INTERNATIONAL BUSINESS MANAGEMENT
 
Global Technology Management
 
Global Human Resources Management
 
International Financial Management
 
Global Operations and Supply Chain Management
 
Global Marketing, Sales and Support
 
International Accounting and Taxation
 
Glossary
 
Index

Any leader worth his or her salt today must be confident in a global marketplace. I had the privilege to work closely with Amit Menipaz for several years - he's a true world-class expert on both the theory and practice of global management.

Josh Silverman
former CEO of Skype and Shopping.com

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