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Imaginization
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Imaginization
New Mindsets for Seeing, Organizing, and Managing



April 1993 | 384 pages | SAGE Publications, Inc
`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters

Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.

 
Imaginization
Introducing a New Competence for Turbulent Times

 
 
Looking in the Mirror
 
Strategic Termites
 
On Spider Plants
 
`Political Football'
 
`We're a Blob out of Water'
 
`Futureblock'
 
`Boiling Dry'
 
Imaginizing Teamwork
 
Picture Power
 
Living the Message
 
Rethinking Products and Services
 
If You Only Have a Hammer...

See Management and Organisations differently with this book.

Mrs Tawa Edwards
Year 0, Greenwich School of Management
May 15, 2014

Very use-full supplement to Morgan´s famous book Images of Organization which is essential reading in the course. Therefore, I recommend this book as supplemental. But Images of Organization is the classical text and remains the essential reading in the course.

Mr Christian Lystbaek
Leadership and Management, VIA University College
November 6, 2010

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Hardcover
ISBN: 9780803952997
£90.00