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Ideate with June A Valladares
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Ideate with June A Valladares


Other Titles in:
Creativity | Marketing (General)

February 2009 | 298 pages | SAGE Publications Pvt. Ltd
`June Valladares is one of the rare persons on the contemporary business-writing scene who is genuinely inter-disciplinary in her approach…. To my mind, she has opened up some chambers and given the readers some glimpses of what is inside' - Jerry Rao, CEO MphasiS

 

`Where do ideas come from? The conscious? The subconscious? A plate of chocolate doughnuts?... A very good place to start looking is June Valladares` elegantly simple book, a great, great idea if there ever was one' -

Freddy Birdy, 11 times Copywriter of the Year

What are ideas? Who needs ideas? How do we get ideas?

This fascinating book deliberates on the very idea of ideation. It illustrates ways to tap into a sustained flow of good, solid ideas—ideas that will help in both, our personal and professional lives. It introduces not only an altogether new way of thinking and living but, more significantly, prompts each one of us to delve deep into our self so that we can discover that creative spark within us.

Combining elements from diverse realms like psychology, sociology, religion, philosophy and spirituality, this book highlights simple qualities like imagination, patience, silence, faith… Through this route June A Valladares arrives at an even simpler truth: Creativity is intrinsic to us all. It’s just that we often overlook the very instances that lead us to it. This absorbing book is designed to help each one of us ideate better than we already do.

Anecdotal, thoughtful and elegantly written, this book is a must read for everyone who believes in the power of ideas.

 
Foreword Jerry Rao
 
Preface
 
Prologue
 
PART ONE: IMAGINATION
 
The Gift of Dreams
 
Boosting Imagination
 
Harnessing Imagination
 
PART TWO: GESTATION
 
Learning to Wait
 
The Silence Zone
 
The Leap of Faith
 
All Set to Ideate
 
PART THREE: IDEATION
 
Principles of Ideation
 
Igniting the Spark
 
Conception
 
Birth of an Idea
 
PART FOUR: FRUITION
 
The Big Idea
 
Keeping Track of Ideas
 
Is Everyone Creative?
 
Creativity as a Way of Life
 
Epilogue
 
Appendices
 
References and Select Bibliography
 
Index

`How do you get an idea? Is it an art? A science? A gift? Is it maths? Is it chemistry? Logic? Sorcery? Is it a constant companion or a surprise visitor? Is it love? Mystery? Or magic? Where do ideas come from? The conscious? The subconscious? A plate of chocolate doughnuts? The TV remote? What? A very good place to start looking is June Valladares` elegantly simple book, a great, great idea if there ever was one - Freddy Birdy, 11 times Copywriter of the Year

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