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How To Conduct Organizational Surveys

How To Conduct Organizational Surveys
A Step-by-Step Guide

December 1996 | 176 pages | SAGE Publications, Inc
Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, `how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
Organizational Surveys
An Overview

Identifying Survey Content
Creating the Survey, Part One
Writing Survey Items

Creating the Survey, Part Two
Response Alternatives, Item Order, Survey Length, and Response Biases

Selecting Survey Respondents
Organizational Survey Administration
Fielding the Survey
Monitoring and Maximizing Response Rates
Data Processing
Analyzing Data and Interpreting Results
Presentation of Survey Findings

"Unlike many survey ‘how-to’ books, this book is clear, well-written, practical, and insightful. I highly recommend it to those interested in conducting organizational surveys or managing a consultant/ vendor that is supplying survey services to an organization." 


This is one of the only practical guides available that is focused on organizational surveys instead of surveys in general.

Dr Thomas Mason
Psychology Dept, Elmhurst College
January 20, 2013

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ISBN: 9780803955134

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