You are here

PLEASE NOTE: Sage Distribution including Books Customer Services will be closed for a stocktake from 29th November to 1st December. Any orders placed during this period will be dealt with as normal when service resumes on 4th December. Thank you for your patience and we apologise for any inconvenience caused.

Exploring Mass Communication
Share

Exploring Mass Communication
Connecting with the World of Media

First


June 2023 | 384 pages | SAGE Publications, Inc
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.

This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo.
  • Learning Platform / Courseware
    Sage Vantage
    is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.
    • Assignable Video with Assessment
      Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.

  • LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
 
Part I: Understanding Today's Media World
 
Chapter 1: Media Basics: Models and Theories
 
Chapter 2: Media Audiences and Uses
 
Chapter 3: Media Systems and Corporate Ownership
 
Part II: Traditional Media
 
Chapter 4: Books: The Original Mass Medium
 
Chapter 5: Print Journalism: Newspapers and Magazines
 
Chapter 6: Radio and Other Audio Formats
 
Chapter 7: Movies
 
Chapter 8: Television
 
Part III: Digital Media
 
Chapter 9: The All-Consuming Internet
 
Chapter 10: Social Media
 
Chapter 11: Videogames and Gaming as Media
 
Part IV: Strategic Media
 
Chapter 12: Public Relations and Persuasion
 
Chapter 13: Advertising and Marketing
 
Part V: Rules and Values
 
Chapter 14: Media and the Law
 
Chapter 15: Ethics: What We Value
 
Glossary
 
Notes
 
Index

Supplements

Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.

Filak's Exploring Mass Communication is current and relevant, as well as pedagogically significant. The style is helpful to educators and students alike. Not as verbose as other textbooks on the topic, he puts the "less is more" strategy in place without sacrificing quality.

Melanie Wilderman
University of Oklahoma

It's very diverse and inclusive in each chapter with the achievements and contributions by individuals and groups usually overlooked by other media textbooks. It has a mix of examples, questions, and tables that help the students grasp the content.

Judith G. Curtis
University of North Carolina at Pembroke

Exploring Mass Communication is a modern read based upon the history and evolution of human communication across multiple genres. It adeptly blends the origination of communication methods with current and breaking technologies and trends. The text is an easy read for students, making it both understandable and relatable to students of various levels.

Amber Chiang
California State University, Bakersfield

This feels like the book on mass media and communication that I've been waiting for. It incorporates a little bit of everything, ranging from theory to practice; it covers all of the media industries, from old to new; and it even delves into the related industries of advertising and PR, while also exploring both law and ethics as separate concepts. I'm very excited about this text and would not hesitate to adopt it--or recommend it.

Ryan S. Eanes
Temple University

Filak accessibly presents mass communication using current examples that easily relate to students. The book's more casual language will help novice students connect to academic concepts and disciplinary knowledge.

Wendy Maxian
Xavier University

Filak's not afraid to weave the day's current events into the ever-evolving study and practice of mass communication. His timelines provide a wonderful historical perspective beyond listing names and dates, and he raises and discusses fundamental points that all media literate consumers need to hear to understand the power and scope of mass communication has on everyone who calls Earth home.

Geoff Carr
North Idaho College

Filak's use of up-to-date examples and a conversational tone make the text relevant and relatable to students.

Timothy Molina
Northwest Vista College

The book is well written, and approaches the material in an accessible, relatable fashion. The tone is appropriate and engaging for students, and it does an excellent job creating a relationship between "real world" examples and experiences to theoretical concepts and historical events.

Karyn Beyer
City College of San Francisco

Exploring Mass Communication presents a strong introduction to mass communication through an emphasis on understanding the history, study, and literacy around media as a part of our society and everyday lives.

Stephen Swanson
McLennan Community College