International case studies covering all manner of events are used throughout and include:
· The impact of the London 2012 and Rio 2016 Olympic Games
· Van Gogh Augmented Reality in Nuenen
· Sands EXPO and Convention Center, Las Vegas
· Glastonbury Music Festival
· Lame Horse Night Club, Russia
· The Leeds Caribbean Festival
PowerPoint slides and an Instructor Manual can be found online.
Suitable for Events Management students at Undergraduate and Postgraduate level.
Instructor online resources:
- Instructors' Manual
- PowerPoint Slides