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Essentials of Tourism
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Essentials of Tourism

Third Edition
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September 2020 | 416 pages | SAGE Publications Ltd
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.

From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.

The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context.  This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.

Key features of the new edition:
  • 'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
  • Three current case studies included in each chapter to bring context to the reader.
  • Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.

 
PART 1 TOURISM ESSENTIALS: AN INTRODUCTION
 
Chapter 1 Tourism Essentials
 
PART 2 DESTINATION ESSENTIALS
 
Chapter 2 The Destination
 
Chapter 3 The Economic Consequences of Tourism
 
Chapter 4 The Environmental Consequences of Tourism
 
Chapter 5 The Social and Cultural Consequences of Tourism
 
Chapter 6 Sustainable Tourism
 
PART 3 TOURISM SECTOR ESSENTIALS
 
Chapter 7 Visitor Attractions and Events
 
Chapter 8 Hospitality
 
Chapter 9 Intermediaries
 
Chapter 10 Transport
 
Chapter 11 Government and Tourism
 
PART 4 TOURISM DEMAND AND MARKETING ESSENTIALS
 
Chapter 12 Demand
 
Chapter 13 Tourism Marketing
 
PART 5 TOURISM FUTURES: THE ESSENTIALS
 
Chapter 14 Tourism Futures

Supplements

Click for online resources

Lecturer resources

  • PowerPoint Slides
  • Flipped classroom activities

Student resources

  • SAGE Videos
  • SAGE Business Cases
  • Multiple-choice Test Bank

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