Essentials of Strategic Management
- Martyn R Pitt - Brunel University, UK
- Dimitrios Koufopoulos - Brunel University, UK
Strategic Management & Business Policy (General)
- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.
Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.
With an emphasis on topical, distinctive and engaging features, this text offers:
- Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
- Worksheets for strategy analysis that can be used to tackle real-world situations
- Learning outcomes, key points and summaries to focus your reading on what matters
- Chapter-by-chapter exercises for further study and discussion
- Suggestions for further reading to deepen your understanding of the theories underpinning the chapters
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.
Supplements
Companion website with lecture slides, teaching notes for case studies and assignments, module plans and links to further cases
Usefull for all students studying strategic managment as a stand alone module.
Excellent detail. More applicable for final year undergraduates.
Book written not based on real-business-life but philosophical contemplations, authors clearly have no understanding of the reality of strategy implementation, nor seem to have looked into the state-of-the-art research. Outlining challenges in strategic management but without really addressing them. Same old stuff, what's already in many other (old) books.
A consice Overview for Understanding Strategic Thinking
This will be a good supplement to the core texts we are already using in Strategic Management module.
Not apprpriate for the course I teach which is specifically on Education
Awaiting changes in our course structure. Shifting professors around.
Did not find the textbook an improvement over my present textbook.
The current text provided a greater range of course options
A positively different structure and text in comparison to other books. It presents extended theoretical frameworks and adopts a more modern approach with reference to strategy. Good, too, are the case studies presented. However, it does not go far enough. It still respects too old theory, like Porter, becoming increasingly irrelevant. Unfortunately nothing is said, e.g., about ecosystems, keystone and dominator strategies. Nevertheless within available textbooks this book is recommended and adopted.
