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Doing Ethnography

Doing Ethnography

Second Edition

December 2016 | 352 pages | SAGE Publications Ltd

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

  • Autoethnography
  • Digital Ethnography
  • Visual Ethnography
  • Feminist Ethnography
  • Managing and Analysing data

This is an ideal companion for every novice researcher.

Part One: The Methodology
What is Ethnography?
Method or Methodology? Locating Ethnography in the Methodological Continuum
Ethnography: Approaches, Methods and Personalities
Key Ethnographic Approaches
Research Design
Ethnographic Sample Design
Part Two: Working the Field
Entering the Field
Ethical Dilemmas
How to Observe
What to Observe: Social Structures, Talk-in-Interactions and Contexts
Ethnographic Interview
Ethnography as a Craft
Part Three: Analyzing Ethnographic Data and Theory Building
Coding and Analyzing Ethnographic Data
Politics of Accountability
Part Four: Audiences
Communicating Findings, Writing Ethnographies
Leaving the Field
The ‘Visual Society’: A Chance for Applied Ethnography

The book is very well-written and I might use it for a later course. This particular course however is for beginner students. Hence I am not adopting it at the moment.

Dr Lakshmi Balachandran Nair
School of Management, Luiss Guido Carli University
April 20, 2021

Sample Materials & Chapters

Gobo - Doing Ethnography - Chapter 1