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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Brand Management
Marketing for Tourism, Hospitality & Events
Consumer Psychology
Fashion & Luxury Marketing
Experiential Marketing
Sensory Marketing
Consumer Behavior and Culture
The Unmanageable Consumer
Consumer Research
Consumer Research Methods
Encyclopedia of Consumer Culture
Spaces for Consumption
Understanding Children as Consumers
Consumer Culture and Postmodernism
The Ethical Consumer
Understanding the Consumer
Marketing - The Retro Revolution
Brands, Consumers, Symbols and Research
Rethinking Marketing
The Shopping Experience
Relationship Marketing
Postmodern Consumer Research
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