This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
New to this Edition
- Expanded coverage of the planning stage in Chapter 6, “Planning the research Project,” provides examples, web resources, and discussions of practical issues such as costing and resources
- Chapter 5,”Ethical Considerations,” now includes discussion of online research and technology to help students understand the ethical issues associated with their research project.
- Students are asked to work through a hypothetical project (a case study on establishing a new campus restaurant) to hep them identify the issues that they will need to consider in their own research
- End-of-chapter questions assist students in considering the advantages and disadvantages of a particular approach to their project
An Instructor Teaching Site at www.sagepub.com/polonskyinstr2e includes PowerPoint slides, guidance on using the end-of-chapter questions, sample answers for the case questions, and teaching tips.
This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.