You are here

Resources to help you transition to teaching online

Instructors: To support your transition to online learning, please see our resources and tools page whether you are teaching in the UK, or teaching outside of the UK.

Inspection copy update April 2020: Due to the current restrictions in place in response to COVID-19, our inspection copy policy has changed. Please refer to our updated inspection copy policy for full details. If you have recently placed an inspection copy order with us, we will be in touch to advise of any changes.

Data Analysis in Business Research

Data Analysis in Business Research
A Step-By-Step Nonparametric Approach

First Edition

January 2009 | 320 pages | SAGE Publications Pvt. Ltd
While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work.

Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader.

This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.


One-Sample Test

Two Independent Samples Tests

Two-Related Sample Tests

K-Related Samples Tests

K-Independent Samples Tests

Measures of Correlation and Association

Tests of Interaction and Multiple Comparison

Multivariate Nonparametric Test for Interdependence





The book fills gaps in the social researcher’s repertoire as not many books are available that contains so many data analysis tools… step-by-step procedures in simple English are a major attraction of the book… it has a comprehensive question bank, assumes little knowledge of statistics on the part of the reader and is also helpful for marketing research professionals and organisations, consultancies and organisations of economic research.

The Financial Express

It is a useful manual for non-statisticians for carrying out statistical tests in different fields.


Preview this book

Select a Purchasing Option

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.