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Corporate Communication
A Guide to Theory and Practice
Seventh Edition
- Joep Cornelissen - Erasmus University Rotterdam, Netherlands
Additional resources:
Other Titles in:
Organization Studies (General) | Organizational Communication | Public Relations (Practice)
Organization Studies (General) | Organizational Communication | Public Relations (Practice)
October 2023 | 360 pages | SAGE Publications Ltd
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations
Supplements
have found the text to be a very useful reference on the subject and students appreciate it / also - I look for frequent, and recent revisions
Woods College Advancing Studies, Boston College
February 11, 2024
