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Corporate Communication

Corporate Communication
A Guide to Theory and Practice

Sixth Edition
Additional resources:

January 2020 | 336 pages | SAGE Publications Ltd
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:
  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.
Part 1: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part 5: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations


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The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.

W. Timothy Coombs
Abell Professor of Liberal Arts, Texas A&M University, USA

One of the best handbooks for Corporate Communication, in updated edition.
Unfortunately the first chapters are still based on old approaches regarding corporate communication, underlying theories should be reconsidered.

Professor Ton Veen
Communications, Addis Ababa University
December 17, 2019

Up to date and chapter on crisis communication relevant to module

Mr Ronald Caddow
Department of Business Management , Glasgow Caledonian University
December 17, 2019

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ISBN: 9781526491978

ISBN: 9781526491985