New to This Edition:
- A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
- Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
- New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
It continues to be supported by comprehensive and fully updated online resources.
• Student Resources
• SAGE Journal Articles