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Communication for Behavior Change
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Communication for Behavior Change
Volume lll: Using Entertainment–Education for Distance Education

Second Edition
  • Esta de Fossard - Johns Hopkins University, Washington, DC, USA
  • Michael Bailey - Senior Country Advisor, mPowering Frontline Health Workers Partnership


May 2016 | 312 pages | SAGE Publications Pvt. Ltd

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach.

This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve.

This book offers many examples of such programs and provides essential guidance on:

• Understanding precisely what knowledge must be imparted to the communities and how.

• Why mobile technology is the new and most important platform for delivering educational content.

• How educational programs can be designed for developing countries in a sustainable way.

 

 
Preface
 
Acknowledgments
 
PART 1: PROJECT DEVELOPMENT AND MANAGEMENT Esta de Fossard
 
Providing Distance Education through Edu-tainment
 
Managing the Edu-Tainment Project
 
Starting Up the Edu-Tainment Project
 
The Curriculum Guide
 
PART 2: FOR THE WRITER
 
The Role of the Writer for Edu-Tainment Programming
 
Edu-Tainment Formats—Radio: The Fictional Workshop
 
Edu-Tainment Formats—Radio or TV: The Drama Series
 
Edu-Tainment Formats: The Drama Serial and Synergistic Programming
 
Edu-Tainment Formats—TV or Radio: The Magazine and Reality Programming
 
Edu-Tainment Formats—The Case Study: TV, CD, DVD or Video
 
PART 3: AUXILIARY AND SUPPORT MATERIALS
 
Support Materials for Edu-Tainment Programs
 
PART 4: THE INTERNET AND DISTANCE EDUCATION Michael Bailey
 
The Significance of Accessible Health Information
 
The Global End-to-End Media Distribution Process
 
Context
 
Key Challenges
 
How to Make It Happen
 
Summary
 
Appendix
 
Endnotes
 
References
 
Index

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ISBN: 9789351507598
£25.99