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Communication for Behavior Change
Volume II: Writing and Producing for Television and Film
Second Edition
- Esta de Fossard - Johns Hopkins University, Washington, DC, USA
- John Riber - Media for Development - East Africa, Dar-es-Salaam, Tanzania
August 2015 | 252 pages | SAGE Publications Pvt. Ltd
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
• Create characters that represent and attract the target audience
• Introduce subtle and convincing ways to improve the standard of living of the audience
• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
List of Figures and Boxes
Preface
Acknowledgments
I: ENTERTAINMENT–EDUCATION
Using Television and Film for Social Development: The Entertainment–Education Format
II: FOR THE PROGRAM MANAGER
The Role of the Program Manager
Articulation: Designing Message Content for Entertainment–Education Programs
III: FOR THE WRITERS
Artistry: Writing Entertainment–Education Drama
Artistry: Character Development
Guidelines for Script Presentation and Review
Auxiliaries: Enhancing the Message
IV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKER
Guidelines for Pre-Production: Needs, Budgets, and Contracts
Guidelines for Pre-Production: Artistic Preparation
Guidelines for Successful Shooting
V: FOR THE ACTORS/ARTISTS
Guidelines for Successful Acting
VI: FOR THE EVALUATORS
Pilot Testing
VII: FOR ALL PROJECT PARTICIPANTS
Major Checklist
Appendix A: Preparing for the Design Workshop
Appendix B:Design Document Sample Pages
Appendix C: Production Budget Samples
Appendix D: Contract Samples
Index