Sage Business White Paper
Measuring Societal Impact in Business & Management Research: From Challenges to Change by Usha C. V. Haley, Wichita State University and Andrew Jack, Financial Times.
This Sage Business White Paper demonstrates how societal impact can — and should — become central to the evaluation of business research.
Principles of Marketing for a Digital Age, Second Edition, by Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces the essential concepts and tools for marketing in a digital age.
As an independent publisher, Sage Business & Management has been at the forefront of research and scholarship, marked by our influential, fast-growing textbooks programme and prominent portfolio of journals and reference materials.
From Leadership and Marketing, to Human Resource Management and Organisation Studies, our critical, thought-provoking books for undergraduates and postgraduates empower students to shape the future of business and contribute to building a thriving global society.
We are committed to advising faculty and researchers and educating students to make a difference in a rapidly changing business world.