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Strategic Pokes

Strategic Pokes
The Business Jalebi

First Edition
Critical Acclaim

February 2014 | 326 pages | SAGE Publications Pvt. Ltd
Jalebi Management, the first book in Shombit Sengupta’s Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side too—its shape is never predictable; but business has to be unsurprising. Being the world’s most complex and heterogeneous society how can India find a pattern to get out of the irregular, negative aspects of the jalebi?

Strategic Pokes, this second book, is about all the unconstructive areas that business houses in India have to cope with. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value. It has examples of how the West is obsessed with embedding the “quality spark” in products and services, which enables them to deftly handle their business and successfully take it around the world. The book reveals how Indian business entangles itself in the jalebi’s uneven character, and then with  disruptive insights, it looks for a jalebi pattern to exit this maze.

Foreword Shekhar Gupta
Preface: Variegated Ideas in Doses
Introduction Jean-Paul Larcon
Biz in an Uneven Society: Enterprises Have to Define and Deal with India’s Billion+ Pokes
Visual Art for Business: Resources to Deal with Pokes
Quality Customers Want: Quality Required to Poke with
Human Ingenuity for Business: Poke to Bring Organizational Change
Disruptive Platform in Business: Shock-of-the-poke for the New
Epilogue: Action Surpassmark: Pokes for Your To-Do List

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ISBN: 9788132111634