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Suneal Bedi Indiana University

Suneal Bedi is an Assistant Professor at the Kelley School of Business at Indiana University. He teaches classes in business ethics and corporate law. Professor Bedi’s areas of expertise include intellectual property, marketing ethics, and brand strategy. His research employs multiple methods (including quantitative, philosophical, and experimental) to answer business relevant questions that sit at the intersection of law, marketing, and public policy. His work has been published in the Indiana Law Journal, the Hastings Business Law Review, Mind Your Marketing, amongst other journals. Professor Bedi has also written for Forbes Magazine, US News and World Report, The Washington Post, and other media outlets. In addition, he has assisted with patent and trademark disputes providing theoretical and empirical analysis and routinely provides branding/ethics consulting. Before academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray LLP. He received his J.D. from Harvard Law School, an M.S. in Marketing from The Wharton School, and a joint PhD in Marketing and PhD in Business Ethics from The Wharton School at the University of Pennsylvania. He can be reached at sbedi@iu.edu.