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de Waal, Sjoerd

Sjoerd de Waal Founder of Trainnovation, The Netherlands

Sjoerd de Waal is the founder of Trainnovation, an innovative training, coaching, and consultancy firm in the Netherlands. He has trained and coached leaders at all levels from Europe to the Middle East. After a career at sea, he spent 20 years in various leadership positions. From this and an MBA from Webster University, he found his passion in Leadership Development. He shares that passion in many ways, such as by writing books and blogs and organising seminars and webinars. In 2014, he published his first book, Lead Between the Lines, which was directed at helping firsttime leaders to stop suffering, start leading, and get results.