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Sitikanta Mishra Indian Institute of Tourism and Travel Management, Gwalior

Sitikantha Mishra, PhD, is the Director of the Indian Institute of Tourism and Travel Management (IITTM), Gwalior, Ministry of Tourism, Government. of India. He has been working as Professor in Business Studies for last two decades. Prof. Mishra is also Vice-President UNECAP promoted Asia-Pacific Education and Training Institutes in Tourism (APETIT). He has authored many articles in national and international journals, and wrote three books on themes related to tourism planning and marketing. Prof. Mishra is also member of the Working Committee on Technical Education for the 11th Five Year Plan, constituted by the Ministry of Human Resource Development, Government of India. His main areas of interest are strategic management, financial management and tourism planning.