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Carah, Nicholas

Nicholas Carah University of Queensland, Australia

Nicholas Carah is a Lecturer in Communication at the School of Communication and Arts at the University of Queensland.

His research examines the interplay between media technologies, brands and everyday life. In particular, he has focussed on how media technologies are used to promote, perform and regulate alcohol consumption. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia. He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.

Carah’s research has been published in New Media and Society, Television and New Media, Convergence, Consumption, Markets and Culture, Mobile Communication and Culture, Health and Journal of Public Affairs. His 2014 article ‘Brand value’ was awarded best paper in Consumption, Markets and Culture.

He is the author of Pop Brands: branding, popular music and young people (Peter Lang, 2010) and Media and Society: production, content and participation (SAGE, 2015) and the forthcoming Brand Machines, Sensory Media and Calculative Culture (Palgrave).