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George J. Siomkos Athens University of Economics & Business, Greece

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB). He is also the Director of the MSc Program in Services Management (MSM) (, and Director of “Agora” (Market Analysis & Consumer Behavior Laboratory).

He has served as Dean of AUEB’s School of Business (2013-2021) and the Chairman of AUEB’s Business Administration Department, Deputy Chair and Chair of the University of Macedonia’s Business Administration Department, and University Senate member of the aforementioned universities. He has served as the Vice President of the Management Committee of the University of Peloponnese.  For many years he has been a member of the management committees of AUEB’s MBA-International and Interdepartmental MBA Programs.

George J. Siomkos holds a BSc (cum laude) in Marketing and Management, an MBA in Finance, an MSc in Statistics & Operations Research, an MPhil in Marketing, and a PhD in Marketing and Corporate Strategy, all from Stern School of Business, New York University (NYU). 
He has taught at Stern School of Business - New York University, Long Island University, the Athens Laboratory of Business Administration (ALBA), the University of Piraeus, the University of Macedonia, and the Hellenic Open University (in which he is “Marketing II” module coordinator for 12 years).  In 1988 he was a Doctoral Consortium Fellow - American Marketing Association (at the University of California – Berkeley).  For his teaching he has received many teaching excellence awards.

His research and publishing interests include: consumer behavior and analysis, customer experience (CX) management, marketing research, services marketing, strategic marketing and planning, and product-harm crisis management.

George J. Siomkos is the author of 12 textbooks in marketing and has published over 80 articles in academic journals, including Journal of Retailing, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Business Strategy, Long Range Planning, Advances in Consumer Research, Industrial and Environmental Crisis Quarterly, Disaster Recovery Journal, Journal of Business & Psychology, Journal of Business & Industrial Marketing, Journal of Internet Banking & Commerce, European Journal of Innovation Management, and Journal of Internet Marketing.

He has served as a member of the organizing and scientific committees of several international scientific conferences as well as a member of the editorial boards of various scientific journals.