Bivraj Bhushan Parida Indian Institute of Tourism and Travel Management, Bhubaneswar
Bivraj Bhusan Parida, D Lit., is Reader at the Indian Institute of Tourism and Travel Management, Bhubaneswar. Prior to this, he taught at the Department of Management, Burdwan University, West Bengal and also headed the department. He has a dual post-graduate in economics and management, and has obtained the Doctorate and D Lit. in Management with marketing as the focus area. In addition to publishing seminar/conference papers, Dr Parida also has published in leading journals and co-authored a book on tourism marketing. His areas of interests are marketing themes, and he specialises in Customer Relationship Management (CRM) applications in tourism.