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Andrea Back University of St. Gallen, Switzerland

Professor Dr. Andrea Back is Full Professor at the Institute of Information Management, University of St.Gallen, Switzerland. As academic director she leads the research centre’s Learning Center, CC Mobile Business and Competence Network Business 2.0. Her scientific work in academia and practice covers IT innovation-driven issues in the fields of Corporate Learning, Enterprise 2.0 & Knowledge Management, and Mobile Business. Professor Back teaches courses in Business Innovation, in Bachelor, Masters and Ph.D. programmes. She has published numerous research articles, and is author, co-author and editor of more than 10 books, most recently the two textbooks: Web 2.0 und Social Media in der Unternehmenspraxis, in its 3rd edition, and Mobile Business, available on iTunes by the end of 2013 (E-mail: