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Attracting Equity Investors
Positioning, Preparing, and Presenting the Business Plan

First Edition

Dean A. Shepherd - Rensselaer Polytechnic Institute, New York
Evan J. Douglas - Queensland University of Technology, Brisbane, Australia

Series:
Entrepreneurship & the Management of Growing Enterprises

Other Titles in:
Small Business/Entrepreneurship

April 1999 | 192 pages | SAGE Publications, Inc

Description
Contents

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Sources of Early-Stage Financing

Roles and Equity Shares in the New Venture

Evaluate the Business from the Investor's Perspective

Evaluate the Managers from the Investor's Perspective

The Three-Stage Communication Strategy

Write a Compelling Business Plan

Successfully Presenting and Defending Your Business Plan

Valuing the Business and Negotiating the Deal

Summary and Conclusions

For instructors

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