An Introduction to Survey Research, Polling, and Data Analysis
- Herbert Weisberg - Ohio State University, USA
- Jon A. Krosnick - The Ohio State University, Columbus, OH, USA
- Bruce D. Bowen - Kaiser Foundation Health Plan Inc., Berkeley
Politics & International Relations | Social Research Methods | Survey Research
Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.