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Youth and Media

Youth and Media

March 2013 | 232 pages | SAGE Publications Ltd
When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.

Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.

Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

Why Youth Media?
Understanding Media Content: Social and Cultural Approaches to Media Effects
Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History
Understanding Global Media Industries: China, Reality Television and Media Governance
Understanding Media Users: Girls. Mobile Phones and Identities
Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality
Understanding Advertising and Marketing: Students and Alcohol
Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy
Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence
Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education
Epilogue: Doing Youth and Media

Pertinent for the course. Adopted as a recommended book.

Dr Yuya Kiuchi
American Studies, Michigan State University
May 29, 2014

Although a well written and engaging text, large portions of the text are not directly applicable to students on the degree programme. Thank you.

Mr Peter Leadbetter
Faculty of Health, Edge Hill University
April 3, 2014

The book is accessible and critical. Students in sociology, cultural studies and media studies will find it useful.

Dr Miyoung Oh
Department of Sport, Sheffield Hallam University
March 20, 2014

This is a really useful text for introducing students to the key concepts assoicated with the media and socio-cultural issues.

Ms Alison Ni Charraighe
School of health, Education and Community Studies, Northumbria University
November 21, 2013

Youth and Media by Andy Ruddock explores key issues about media, politics, gender and globalisation. It has a multidisciplinary approach for Communication, Political Science and Sociology scholars. ... Dr S.E Usadolo

Dr Sam Usadolo
Department of Communication, University of Fort Hare
August 18, 2013

An excellent text for 3rd level Sociology of the Media and Youth Studies too. Well wrtiien with clear language and good analysis on the representations of Youth today. Excellent tool for both undergraduates, post-graduates and teaching.

Mr Michael Mahadeo
Dept of Sociology & Appl'd Soc Studies, Ulster University
June 27, 2013

A really useful and innovative text which addresses many issues typically omitted from other media texts.

Mr Dave Merryweather
Health and Applied Social Sciences, Liverpool Hope University
June 13, 2013

An accessible yet comprehensive book. Highly recommended for students of mass communications, media and cultural studies.

Miss Irene Rose
Schl of Media, Critical & Creative Art, Liverpool John Moores University
May 21, 2013

Ruddock's study of the media influence on the youth is an in-depth exploration that is critically relevant while being accessible to students. The ample diversity of international case studies and the inclusion of a research framing model in each chapter ensures that the book is both innovative and comprehensible to the reader.

Mr Rory Du Plessis
Department of Visual Arts, University of Pretoria
May 17, 2013

This book will be recommended reading within the module Gender, Ethnicity & Youth Identities as there is alot of focus around the media and many students base their assessment essays on aspects of the media. Also, the reading will also support their preparation and feedback in the media-focused classes. It is a good book, which covers many areas and will be easy to understand from the 2nd year student perspective.

Copies of this book have recently been ordered by my subject librarian.

Miss Veronica Mason
Department of Applied Social Sciences, London Metropolitan Uni (North Campus)
May 15, 2013

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Youth and Media: Why Youth Media?

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ISBN: 9781848600928

ISBN: 9781848600911

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