You are here

Web Survey Methodology
Share

Web Survey Methodology



May 2015 | 344 pages | SAGE Publications Ltd
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

 
Chapter 1: Survey research and web surveys
Definition and typology

 
Web survey process

 
Evolution of web surveys, applications and related practices

 
 
Chapter 2: Pre-fielding
Mode elaboration

 
Sampling

 
Questionnaire preparation

 
Technical preparations

 
Nonresponse strategy

 
General management

 
 
Chapter 3: Fielding
Recruiting

 
Measurement

 
Processing and monitoring

 
 
Chapter 4: Post-fielding
Data preparation

 
Preliminary results

 
Data exporting and documentation

 
 
Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices

 
Online panels

 
Web survey software

 
 
Chapter 6: Broader context of web surveys
Broader methodological context

 
Web surveys within the project management framework

 
The web survey profession

 
Web survey bibliography

 
 
Chapter 7: Future of web surveys
General technological developments

 
Web survey software

 
Methodology

 
Broader business and societal issues

 
 
Chapter 8: Conclusions

Recommended for anyone involved in or considering online surveys.

Ms Sandra Fleming
School of Nursing and Midwifery, Trinity College Dublin
June 29, 2015

This is a useful book for anyone planning to undertake a web survey. The book provides a clear indication of the process although this is obviously written for the American market with some of the costs being identified in dollars.

Dr Helen Stoneley
Faculty of Education, Health, Sciences, Derby University
June 25, 2015

The book is useful for our students conducting the survey via the Internet with noting the techniques and limitations in data collection

Professor Wai-Kwok Benson Wong
Dept of Government and International Studies, Hong Kong Baptist University
June 9, 2015

A very concise book offering students guidance into contemporary research areas

Mr Shelton Giwa
Dpt of Strategic Management & Marketin, De Montfort University
March 3, 2015

This book is a very extensive document and helps students to get into the field and also practitioners who want to know more about certain topics. It covers the start and design of a web survey and also the practical aspects one has to include to reach a successful online survey.

Dr Paul Jimenez
Institut fur Psychologie, Karl-Farnzens-Universitat Graz
February 25, 2015
  •  

Sample Materials & Chapters

Web Survey Methodology: Broader Context of Web Surveys


Preview this book

For instructors

Select a Purchasing Option

ISBN: 9780857028617
£29.99
ISBN: 9780857028600
£87.00